Procter & Gamble (P&G) is one of the biggest consumer goods companies in the world, with 127,000 employees across 180 countries, 300 brands, and $82 billion in revenues in 2011. P&G is regularly ranked near the top of lists of "most admired companies" for its ability to create, market and sell major consumer products brands. A major reason for P&G's success has been its robust information technology and willingness to pursue new IT innovations to maintain a competitive advantage in its industry.
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