This case is about firms go to mobile technology - show its customers new way that mobility can streamline operations, reduce costs, increase works productivity and enable power of real-time response. Mobile technology is a business models and activities which based mobile technology where firms need to designed and develop software applications for mobile environments. Mobile apps is different from that on PC. There are special features on mobile devices such as location-based services that give firms potential to interact with customers in meaningful way. Firms need to be able to take advantage of those features while delivering an experience that is appropriate to a small screen.
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